John Roe

President, Founder & Chairman

John Roe is a visionary entrepreneur and investor with a profound track record of successfully executing business ideas and seizing opportunities. His journey with SportsBug™ began in the 1980s when he licensed a wireless self-contained AM radio that could fit on your ear with MLB, showcasing his foresight into the potential of enhancing the live sports experience. Although ahead of his time then, the advent of modern communication technologies and AI has now positioned SportsBug™ to become a revolutionary addition for sports fans.

Residing in Stonington Borough, Connecticut, John balances his professional endeavors with his personal life, being married to Lesley and father to Victoria. As a founder, principal partner, and investor in multiple companies, he has harnessed his deep knowledge and experience to assemble a world-class team of technologists, industry experts, executives, advisers, and consultants, all geared towards the successful launch of SportsBug™.

John’s entrepreneurial ventures span various industries. He is the founder and CEO of Smarter Technologies LLC, focusing on controlled environment agriculture and zero carbon footprint operations. Additionally, his tenure as CEO of Armor Technology Consultants and Broadcast Live Technologies, along with leadership roles at several other firms, highlights his versatility and commitment to innovation. His extensive experience in sales, business development, and green energy technologies further underscores his capability to lead SportsBug™ to new heights.

John Roe’s enduring focus on communications technologies and his ability to organize and lead top-tier teams make him exceptionally suited for his role at SportsBug™, driving the company’s mission to transform the live sports experience for fans worldwide.