Julian Jackson
International Partner
James White
International Partner
Julian is a media content expert with over 30 years of success in the Asian content industry, delivering results for rights holders and broadcasters, founding a branded content company, and judging for the Asian Television and Creative Awards.
James has over 30 years of innovation in the Asian region, excelling in sponsorship, events, and activation for sports and entertainment brands, with a deep understanding of both rights holders and brands, developed through roles at IMG, TSA, FIBA Marketing, NBL Asia, and SCTV.
SportsBug’s international growth will be significantly accelerated through a strategic partnership with ResultX Group, led by Julian and James. With over 50 years of combined experience in sales and sports broadcasting, ResultX Group excels in helping companies tap into direct-to-consumer (D2C) real-time engagement and expand into new markets. Their expertise in launching products across Asia and other regions allows SportsBug to save time and resources while benefiting from their vast network and strategic insights. Julian and James are committed to the platform’s success, making this partnership a key driver of SportsBug’s global expansion.