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SportsBug™ and Learfield Alliance partner with the University of Oregon for No-delay Play-by-Play

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About SportsBug™ live sports experience

Our Mission

SportsBug ™  is on a mission to revolutionize the live sports experience by providing real-time, in-stadium audio broadcasts that seamlessly connect fans to the action.

Our innovation

Our innovative technology leverages cutting-edge 4G and 5G networks to deliver instant, lagfree play-by-play commentary directly to fans’ smartphones, ensuring they never miss a moment of the game. All with no cash investment for the station, rights holder and/or team.

our fan engagement

Whether in the stands or watching from afar, SportsBug ™  enhances the fan experience with personalized, interactive features, bringing them closer to their favorite teams and sports like never before.

the challenge for live radio sports play by play

82% of all sports fans say they use their mobile phones in some way while at a live professional sporting event… However:

The play-by-play of the streamed games are often delayed by up to 30 seconds or more, ruining the experience entirely!


 AM-FM have long proven to have very poor reception coverage with dead spots inside modern stadium structures.

Similarly, WIFI solutions often have dead spots in newer stadiums and are expensive to deploy and might still result in audio that has a delay.

the solution

SportsBug ™  introduces a revolutionary streaming Media Platform that eliminates the traditional delay found in Live Sports Audio Broadcasting. Utilizing proprietary technology, it delivers real-time multilingual audio play-by- play directly to fans' smartphones.

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